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| OBJECTIVE: To offer my skills and expertise to companies seeking a seasoned, dedicated, hard working freelance designer, where I may expand upon my skills in print and Web design, and apply my talents in marketing and usability. |
Heather L. Niemann
heather@tingible.com
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Skills
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- Seasoned professional with more than 14 years of experience in the graphic arts industry, 6+ years in Web design and development, and over 4 years in multimedia design and development.
- Proficient in the design, development, and deployment of Web sites, with an emphasis on usability, company focus, direction and corporate branding.
- Adept in the design and build-out of multimedia materials, including, but not limited to, corporate presentations, tradeshow booth presentations and promotionals, online advertising, and online demos and promotionals.
- Proficient in the design and production of print and Web graphics and marketing materials, with company focus, cost savings and efficiency in mind.
- Skilled in the design and development of applications for wireless and other non-PC devices, including optimization of images for these devices.
- Proficient in both MAC and PC platforms.
- Program and development knowledge includes:
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· Adobe Acrobat
· Adobe Illustrator
· Adobe ImageReady
· Adobe Photoshop
· Adobe Type Manager
· Allaire HomeSite
· HTML
· Internet Explorer
· Javascript
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· Macromedia Flash
· Macromedia Freehand
· Microsoft Outlook and Express
· Microsoft PowerPoint, Word and Excel
· Netscape Navigator
· PalmOS PQA Builder, HDML
· QuarkXPress
· WebPosition Gold
· WebTrends Log Analyzer |
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Experience
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July 2002 - Present
Freelance Artist |
Tingible Design
Atlanta, GA
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April 2000 - July 2002
Creative Director |

HiddenMind Technology, Inc (formerly AnyDevice, Inc.)
Atlanta, GA
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Accomplishments
- Designed and developed new HiddenMind Web site after merger with HiddenMind in June 2001.
- Participated in the planning and implementation of new company launch.
- Redesigned corporate branding for HiddenMind, including business package, marketing and sales materials, multimedia materials and product materials.
- Designed and developed the online ads for HiddenMind's first ad campaign. Ads included both GIF and Flash formats in differing sizes. Ads are currently running on the following sites: CNET.com, Forbes.com, RedHerring.com, IDG, mBusiness, Mobile Computing and Unstrung.
- Developed initial AnyDevice corporate branding: revised name, logo, product umbrella and tagline designs; corporate colors, usage standards.
- Led usability initiative for AnyDevice Studio developer user interface tool, as well as all mobile applications.
- Designed several icons for AnyDevice Studio interface.
- Designed and managed production for all product and sales collateral, often on a tight timeline and with a small budget.
- Implemented first Web site with initial branding in April 2000, new branding in June 2000, and new design in February 2001, all within short timelines.
Responsibilities include:
- Product and sales collateral, including corporate brochure, AnyDevice GoAnywhere Platform spotlights, information folder and 9-piece user fulfillment package.
- Corporate and product branding.
- Online and multimedia materials, including corporate Web site, online advertising, corporate Intranet, and Flash and PowerPoint presentations.
- User interface evaluation and design for mobile applications and customer demos.
- Usability of and layout for HiddenMind's GUI product, Active Studio.
- Optimization of logos and images for multiple devices.
- Diagrams for platform and components.
- Co-marketing materials for customers.
- Web site statistic monitoring and reporting.
- Search engine monitoring and optimization.
- Production of all printed materials.
- Tradeshow booth materials.
- Corporate Intranet.
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October 1997 - April 2000
Director, Web Marketing |

PTEK Holdings, Inc.
Atlanta, GA
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Accomplishments
- Assisted in the planning and execution of usability studies on the Orchestrate Unified Messaging interface.
- Redesigned the entire Orchestrate Unified Messaging interface to better enhance usability, using the usability testing results as a foundation. The development team used these HTML mockups as templates from which to develop the final interface.
- Promoted to Web Design Manager after only 5 months at PTEK.
- Promoted to Director, Web Marketing within one year.
Responsibilities included:
- Development of the new Orchestrate Unified Messaging interface, including design, layout, functionality and usability.
- Part of the team which determined the future direction of the Orchestrate product line.
- Web site strategy, development, design, implementation, upkeep and usability.
- PTEK and PTEK Ventures corporate Web sites as well as various product sites, including Orchestrate, Worldlink, National Collegiate, Call-N-Fly, and American Express Connections.
- Web site statistic monitoring and reporting and search engine optimization.
- Design of and standards for the PTEK Intranet.
- Indirect management of sites for Conferencing and Document Distribution division Web sites.
- Design and management of production for many print design pieces created in-house, including user fulfillment, promotional pieces, advertising and internal communications.
- Coordination of projects designed by outside firms.
- Management of Web Marketing team, including designers and developers.
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September 1995 - October 1997
Creative Specialist |

VoiceCom Systems, Inc.
Atlanta, GA
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Accomplishments
- Nominated for VoiceCom President's Award (performance excellence), 4th Quarter 1996.
- Centralized all printing in-house from using a print vendor.
- Completed a 3-month evaluation of numerous vendors in order to ensure top quality, value and service for VoiceCom.
- Developed a formalized production and trafficking process for all production, resulting in more efficient use of time and quicker job turnaround.
- Saved production time and money by bringing many jobs in-house from outside sources (ad agencies and design firms).
- Established a central filing system of jobs, vendor files and samples.
Responsibilities included:
- Design of in-house materials to incorporate a specific theme, concept, design or strategy, including user materials, sales collateral, proposals and presentations.
- Design and maintenance of VoiceCom's first Web site.
- Management of production process for all creative, including vendor selection, bidding process, press checks and quality control.
- Management of freelancers.
- File management, software evaluation, equipment maintenance, postal regulations.
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January 1995 - June 1995
Graphic Designer |
Wolf Camera & Video Corporate Offices
Atlanta, GA
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Responsibilities included:
- Design of newspaper, magazine and other print ads, POP signs and displays, company newsletter.
- Maintenance of imagesetter and developer.
- Production management.
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November 1993 - January 1995
Graphic Artist |

AlphaGraphics Printshops of the Future Atlanta, GA
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Accomplishments
- Sole artist in charge of all graphics.
- Promoted to Graphic Artist April 1994.
Responsibilities included:
- Paste-up, computer work, camera work, marketing, illustration and customer service, with a focus on computer design, marketing and typesetting.
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November 1989 - May 1993
Publications Intern |

Washington University School of Medicine
St. Louis, MO
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- Assisted with print design, computer layout, proofreading, filing, phones and general office duties.
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Education
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Bachelor of Fine Arts, 1993. Washington University in St. Louis, School of Art
Major: Graphic Communications with a focus in Illustration
Minor: Art History
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- Dean's List.
- Mary Hartford Cohen Award in watercolor.
- Alpha Epsilon Phi Foundation Scholarship.
- Member of Alpha Epsilon Phi sorority: Homecoming Chair 1989, Social Chair 1990, Rush Chair 1991, President 1992, Order of Omega Greek Honorary 1992, Greek Standards Board 1993.
- Crew Team 1989-1990.
- Orientation Team Leader for incoming freshmen 1990.
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Community Involvement
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Foundation for Hospital Art: Volunteer since 1992.
NorthPoint Community Church: Current member of Production Leadership Team - responsible for coordinating computer graphics programs for services, including training of new team members.
Peachtree Presbyterian Church: President of 300-member Sunday School class (1995-96), Samaritan Center Board Member (1996-98), Stephen Minister, Designer - singles newsletter, Sunday school newsletter and various brochures, logos and T-shirts (1995-1998). PR chair for The Lighthouse, a contemporary gathering and Bible study (1997-1998).
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